Strategy
'The simplification of anything is always sensational.'
G.K. Chesterton
The above line by Chesterton inspires my thinking. Compelling and relevant simplicity builds a focused brand and sells more products.
Below are a collection of planning tools.
My proprietary brand positioning and mapping tool.
My adaptation of a planning tool to categorise competing brands.
This particular planning model relates to marketing brands to teens.
This is a social media framework. The tool is used to show how a brand may create buzz and activate audience participation in a shared passion or activity.
An example of a mind map, in this case one created to explore different touchpoints possible for Word Of Mouth marketing.
An example model for marketing effectiveness. This illustrates some of the tools available to marketers wishing to influence consumer response and conversion across different media.
Portfolio: Kevin Sugrue
Site content in Beta.
